What is an internal link?
An internal link is a hyperlink that directs a user to another page on the same website. Internal links are used to organize and structure a website’s content, as well as to pass on link juice and improve search engine rankings.
Why is an internal link important for SEO?
Internal links are important for SEO because they help search engines understand the structure and organization of a website’s content.
Well-placed internal links can also help distribute link juice throughout a website, which can improve its search engine rankings.
Additionally, internal links can help users navigate a website more easily, which can improve their user experience and potentially lead to increased engagement and conversions.
How does an internal link affect SEO?
There are several factors that can impact the effectiveness of an internal link for SEO, including:
- Relevance: The relevance of an internal link to the current page and the user’s query is important for SEO. Irrelevant links can harm a website’s search engine rankings, while relevant links can improve them.
- Anchor text: The anchor text of an internal link is the visible, clickable part of the link that appears underlined and in blue. Using relevant and descriptive anchor text can help search engines understand the context and meaning of the linked page, which can improve their search engine rankings.
- Deep linking: Deep linking, or linking to pages deep within a website’s hierarchy, can help search engines understand the structure and organization of a website’s content. However, excessive deep linking can harm a website’s search engine rankings, so it’s important to use internal links strategically.