Entry Page
An entry page, also known as a landing or splash page, serves as the foremost interaction point between users and a website.
From an SEO standpoint, designing attractive yet functional entry pages plays a pivotal role in encouraging conversions, retaining visitor attention, and signaling relevance to search algorithms.
Importance in SEO
- Acts as a potential doorway for organic search traffic
- Impacts click-through rate and subsequent user behavior
- Contributes to perceived website quality and credibility
- Can influence rankings due to factors like bounce rate and dwell time
Example
Consider a local art supply store aiming to attract aspiring artists and hobbyists via Google searches.
Their homepage functions as an entry page displaying eye-catching designs alongside easy-to-find products, deals, and services tailored to distinct artistic mediums. Including relevant keywords and meta tags ensures search crawlers understand the shop’s focus, potentially increasing visibility among targeted demographics.
Moreover, intuitive navigation options facilitate browsing, reducing bounce rates and prolonging average session duration – vital indicators assessed by search algorithms determining page relevance and authority.
Best Practices
Do
- Craft persuasive title tags and meta descriptions
- Integrate targeted keywords strategically throughout the content
- Leverage header structures for hierarchical emphasis
- Employ descriptive URLs containing relevant phrases
- Consider implementing schema markup for rich snippets
Don’t
- Stuff keywords excessively, risking penalties
- Rely on misleading or deceptive titles/descriptions
- Obscure the main content behind intrusive popups or ads
- Sacrifice readability for keyword density
- Ignore image alt attributes for better indexing & accessibility