Editorial Link

Editorial links are natural backlinks that websites earn by creating high-quality, relevant, and valuable content. These links occur when other sites voluntarily link to your content because they find it informative or useful.

They are considered more authoritative than self-created or paid links since search engines view them as unbiased endorsements of your site’s quality.

Importance in SEO

  • Boosts organic ranking signals through third-party validation
  • Increases website authority and credibility
  • Enhances visibility and drives referral traffic
  • Strengthens topical relevance and contextual associations


A popular food blog publishes an article comparing different types of olive oil, including their origins, health benefits, and uses.

This comprehensive guide catches the attention of a renowned cooking magazine, which then decides to link to the food blog’s article within one of its articles discussing Mediterranean recipes.

As a result, the food blog receives an editorial link from the magazine, improving its domain authority and boosting its rankings in search engine results pages (SERPs).

Best Practices


  • Create engaging, shareable content
  • Prioritize value and relevance over keyword density
  • Focus on building relationships with industry influencers
  • Utilize social media platforms to distribute content
  • Monitor brand mentions and request attribution if needed


  • Purchase or solicit artificial links
  • Engage in spammy guest posting practices
  • Participate in reciprocal link schemes
  • Overuse exact match anchor texts
  • Ignore broken or outdated links pointing toward your site